Robert T. Kiyosaki explained the financial situation of every person in his book Cashflow Quadrant. People’s financial situations are divided into 4 quadrants: E (Employee), S (Self Employed), B (Business Owner) and I (Investor). It is a wish of everyone to improve their financial situation when they are in the E (employee) quadrant or in the S (self employed) quadrant. Network Marketing Internet Business is the perfect solution for ordinary people to move to B (Business Owner) quadrant quickly. It is no doubt that network marketing internet business or online MLM business is on the rise due to these five main reasons
- Wellness Trend. Due to hectic life, the modern illness is on the rise. People eat fast food more than slow food and the consequences are poor health. Fatigue, unhealthy cholesterol level, depression, hypertension, obesity are just few examples of modern illness. People are looking for health solutions. They want to stay healthy, young and beautiful. They are very particular to choose health or wellness products. Their preference is natural products. Most of MLM companies are in wellness business and they respond well to provide health solutions for people.
- The Rise of Living Cost. The rise of living cost and the unpredictable economy push people to save more or to earn more. If people choose to earn more, they have 2 options: part-time job or part-time business. Part-time business promises more income than part-time job. The income of part-time business is like a safety net, apart from their income in primary business or daytime job. Many professionals or educated people look for fast start business in the internet. Network marketing internet business is viewed as the perfect business model because they get good system, good products and a website instantly. All they need to do is to focus on marketing.
- The Revolution of Internet and Social Media Online. The internet and social media online bring people together. People can connect with each other across countries. Online payment gateway brings business into internet business. Social media online does not only become the social media platform but also the marketing media platform for any sizes of enterprises. Facebook fan page is one example of popular marketing platforms for business to gather followers or fans.
- The Emerge of New Network Marketing Companies. The emerge of new network marketing companies which integrate the state art of computer, technology and internet streamline the operation. This enables distributors to build their organization globally because the registration and administration are done automatically. The new online MLM business company provides an individual website to each brand partner or distributor so they can market their business independently through the internet.
- Celebrities and Experts Endorse Network Marketing. Donald Trump and Robert T. Kiyosaki recommended direct sales or online MLM business for ordinary people to start-up a business.
With the five reasons above, people who have been in the traditional network marketing business will need to learn the new way of doing this business over the internet.