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Have you considered having an email newsletter? Then get some great insight on email marketing strategies from the most popular name in the industry. Right click here to download audio.

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Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don’t call him a social media expert. Right click this to download audio file.

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In an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

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Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download

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How many churches can claim a promotional campaign that’s written up in Prentice-Hall’s Principles of Marketing? Just one… New York’s Marble Collegiate Church. Click to see the guerilla marketing campaign that involved a cost-efective media mix of outdoor posters, subway posters, mobile billboards, small space ads, a website, postcards, and an airplane banner with a unique message. The effort, now in its ninth consecutive year, has generated NYC buzz, national press and an over 30% increase in membership. Read and listen to what senior minister, Dr. Arthur Caliandro, has to say about the campaign and what prompted him to take a chance and make the investment.Download interview.

Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset.

MP3 File

Final part with a Q&A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:

Hear Part 1

Part 3 with a Q&A covering:

• Importance of having a great product.

• Case Study: Sorrell Ridge Jam

• Viral Marketing.

• Case Studies: Jib Jab and Blendtec

• Marketing the “Emotional” benefit.

• Measuring Effectiveness.

Part 2 with a Q&A covering:

  • determining the highest impact/lowest cost plan
  • SEO (Organic vs Paid)
  • Creativity vs. “Disciplined” Creativity.
  • growing organically using Social Media.

MP3 File

MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.