December 26th, 2011
As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.
Posted in Business Development, Entrepreneurship, Facebook, LinkedIn, Marketing / Business, Marketing/Business/Technology, Media, Networking, Online Content, Podcasts, SEO, Social Media, Technology | No Comments »
November 11th, 2011
Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.
Posted in Business, Entrepreneurship, Facebook, G-cred, Google, John Follis, Marketing/Business/Technology, Online Content, Podcasts, promotion, SEO, Social Media, Technology, Wordpress | No Comments »
October 28th, 2011
Host becomes guest as John Follis is interviewed by Nick May of Small Business Access. John discusses “G-cred” (Google Credibility) and how anyone can increase their G-cred by creating relevant online content about their product, service, business or their personal brand. Right click to download.
Posted in G-cred, Google, John Follis, Marketing/Business/Technology, Online Content, Podcasts, Social Media | No Comments »
September 2nd, 2011
Everyone loves word-of-mouth, but can it be measured? Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.
Posted in Marketing/Business/Technology, Podcasts, Social Media, Word of mouth | 1 Comment »
August 16th, 2011

This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.
Posted in Marketing/Business/Technology, Media, Mobile Marketing, Online video, Podcasts, promotion, Social Media | 5 Comments »
July 31st, 2011
Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.
Posted in Buzz, Market Research, Podcasts, Word of mouth | No Comments »
July 1st, 2011
As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.
Posted in Buzz, Online video, Podcasts, PR, promotion, Social Media | No Comments »
June 25th, 2011
You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.
Posted in Business, Business Development, Career Building, job search, LinkedIn, Marketing/Business/Technology, Networking, Podcasts, Social Media | 1 Comment »
June 15th, 2011
A sales trainer and strategist for 24 years, Adrian Miller could sell snow to Eskimos. Her clients range from solopreneurs to Fortune 500 firms. A frequent speaker she’s also authored “The Blatant Truth: 50 Ways to Sales Success.” Listen as Adrian discusses speaking, webinars, networking, phone calling, and social media. Right click to download.
Posted in Business Development, Networking, Podcasts, Sales, Speaking | No Comments »