Archive for October, 2008

Follis at Yale Entrepreneurial Institute / Part 3

Sunday, October 12th, 2008

Part 3 with a Q&A covering:

• Importance of having a great product.

• Case Study: Sorrell Ridge Jam

• Viral Marketing.

• Case Studies: Jib Jab and Blendtec

• Marketing the “Emotional” benefit.

• Measuring Effectiveness.

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