Archive for September, 2009

A Textbook Case of “Successful Branding” – Marble Church

Tuesday, September 15th, 2009

How many churches can claim a marketing effort that’s written up in a Prentice Hall marketing textbook? One. New York’s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.

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