Archive for August, 2011

Mobile Marketing and the man behind the mega Marketing Success of “The Secret” – Dan Hollings

Tuesday, August 16th, 2011

This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A┬áMobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.