Archive for September, 2011

How Brands can Leverage Word-of-Mouth.

Friday, September 2nd, 2011

Everyone loves word-of-mouth, but can it be measured?  Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.

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