Archive for the 'Advertising' Category

Executive Job Search — Paul Gumbinner

Tuesday, March 5th, 2013

PaulGumbinner

Paul Gumbinner of The Gumbinner Company heads up the one of the nation’s  preeminent search firms for advertising account management, media, and account planning. Paul discusses how the search world has changed and what candidates need to do to successfully navigate the search waters in one of the toughest job markets ever. Right click to download .mp3 file.

Play

From Follis “Marketing 3.0” Talk: “Making an Emotional Connection” (Apple Case Study)

Tuesday, October 30th, 2012

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

Right click to download .mp3 file.

Play

“Marketing 3.0” — John Follis talk at NY Business XPO / Javits Convention Center.

Friday, June 8th, 2012

  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0” addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

Play

“Insanely Simple” Best Selling Author, Ken Segall

Tuesday, May 15th, 2012

What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Segall worked  with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of the most iconic campaigns ever (“Think Different”) which helped resurrect Apple. He and his team were also responsible for the naming of the iMac (a name that Jobs initially hated). These stories and more are in Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success which just made The New York Times bestseller list. Right click to download.

Play

John Follis at The Yale Entrepreneurial Institute

Friday, August 6th, 2010

Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
Right click to download.

See info on John’s speaking.

Play