Archive for the 'Apple' Category
Sometimes marketing involves keeping yourself marketable. Jennifer Jones is a great example of that. While many Baby Boomers find themselves struggling, Jennifer is thriving in a career that’s taken her through multiple job markets, and job titles. In the early 80′s it landed her at a Silicon Valley PR firm working on a little computer company called Apple. In this unique interview Jennifer shares her experience confronting an angry Steve Jobs and being a key part of the successful Macintosh launch. Today, she heads up Jennifer Jones & Partners, a premier Silicon Valley firm providing marketing advice and communications to tech and healthcare venture capital and private equity firms.
Right click to download .mp3 file.
John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0″ addressed the constantly evolving (and often confusing) marketing landscape. Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.
Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.
What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Segall worked with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of the most iconic campaigns ever (“Think Different”) which helped resurrect Apple. He and his team were also responsible for the naming of the iMac (a name that Jobs initially hated). These stories and more are in Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success which just made The New York Times bestseller list. Right click to download.