Archive for the 'Blogging' Category

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

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“Marketing 3.0” — John Follis talk at NY Business XPO / Javits Convention Center.

Friday, June 8th, 2012

  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0” addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

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Small Biz Marketing and Trends — Anita Campbell

Wednesday, February 1st, 2012

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

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Ghost Blogging with Dan Woog

Saturday, April 23rd, 2011

With the rise of blogging has come the rise of something else: ghost blogging. The demand is understandable, but does ghost blogging contradict the very foundation of what blogging is built on — openness and honestly? Not according to Dan Woog. Hear Dan share his experience on this new and growing profession. Right click to download.

 

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Translating “Geek Speak” to English – Chris Cree

Wednesday, March 2nd, 2011

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.

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AdRants’ Steve Hall discusses his Blog Success and the State of Advertising.

Tuesday, January 4th, 2011

Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.

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The Benefits of WordPress.

Tuesday, July 20th, 2010

WordPress has always been known as the format of choice for professional blogs. Now, with its open source programming and plugins for easy customization, more and more businesses are making WordPress their choice for a business website. Listen as “WordPress Wiz”, Chris Lee shares his thoughts and insights about WordPress. Right click to download.

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Effective Blogging – Denise Wakeman

Tuesday, July 6th, 2010

A blog pioneer, Denise has helped thousands understand the nuances of blogging in an easy-to-digest way. In this interview, Denise responds to questions as, “How will I make money with my blog?” and “What if I’m just too busy for a blog?” So, if you’ve ever considered a blog or want to improve the one you have, this interview’s for you.
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