Archive for the 'Brand loyalty' Category

Is Lack of Loyalty really the main cause of business failure? Lerzan Aksoy says it is, tells us why, and explains what you can do about it.

Wednesday, March 17th, 2010

Do you know the leading cause of failure? According to Lerzan Aksoy it’s “lack of loyalty.” Top researcher, scientist and co-author of “Why Loyalty Matters” Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it.
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