Archive for the 'Branding' Category

From Follis “Marketing 3.0” Talk: “Making an Emotional Connection” (Apple Case Study)

Tuesday, October 30th, 2012

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

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Building Your Online Credibility — John Follis

Tuesday, July 31st, 2012

Whether your goal is a new customer, or new job, more than ever your online credibility is a key factor in your prospects’ decision making. That holds true for every service, institution, organization and professional who takes their career seriously. Whichever category you fall into there’s a list of ways to build your online credibility. There’s also a list of things that can detract from it.

Listen as John Follis presents to a crowded audience at the 2012 New York Small Business Expo on topics that include, Social Media, Facebook Pages, Content Marketing, Video, Blogs, LinkedIn, Twitter, Pinterest, YouTube, Google, Branding, and the value of “G-cred”.
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“Marketing 3.0” — John Follis talk at NY Business XPO / Javits Convention Center.

Friday, June 8th, 2012

  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0” addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

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“Insanely Simple” Best Selling Author, Ken Segall

Tuesday, May 15th, 2012

What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Segall worked  with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of the most iconic campaigns ever (“Think Different”) which helped resurrect Apple. He and his team were also responsible for the naming of the iMac (a name that Jobs initially hated). These stories and more are in Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success which just made The New York Times bestseller list. Right click to download.

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Building Your Personal Brand — John (ColderICE) Lawson

Tuesday, April 10th, 2012

You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want?  Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.

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John Follis at The Yale Entrepreneurial Institute

Friday, August 6th, 2010

Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
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See info on John’s speaking.

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A Textbook Case of “Successful Branding” – Marble Church

Tuesday, September 15th, 2009

How many churches can claim a marketing effort that’s written up in a Prentice Hall marketing textbook? One. New York’s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.

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John Follis at The Yale Entrepreneurial Institute / Part 1

Monday, July 21st, 2008

Download MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

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