With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.

Are entrepreneurs born, or made? If the teacher is Dale Jasinski, it’s definitely the latter. Dale is the Dept Chair of Management and Entrepreneurship at Quinnipiac University. With savvy professors, like Dale, and a curriculum equal to or better than many Ivy League schools, QU is pumping out some of the best and brightest young business leaders in the country. In this Part 1, Dale describes his business roots and what helped him become a successful business owner with offices in three cities. Right click to download.