Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.

As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.

Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.

Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don’t call him a social media expert. Right click this to download audio file.