Archive for the 'Cause Marketing / Non-Profit' Category

A Textbook Case of “Successful Branding” – Marble Church

Tuesday, September 15th, 2009

How many churches can claim a marketing effort that’s written up in a Prentice Hall marketing textbook? One. New York’s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.

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John Follis – Marketing with a Social Conscience.

Sunday, July 29th, 2007

Click the audio icon below as John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency’s award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York’s Marble Collegiate Church, and a controversial ad featuring Adolf Hitler.

 

<  Follis and Barbara Bush at White House.

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Sunday, July 29th, 2007