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	<title>The Marketing Show with John Follis &#187; Cause Marketing / Non-Profit</title>
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	<description>Listen to marketing expert John Follis interview business owners, managers and experts as they discuss marketing challenges and effective solutions.</description>
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	<itunes:summary>John Follis discusses marketing insights and solutions with top business owners, managers and experts.</itunes:summary>
	<itunes:author>John Follis</itunes:author>
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		<itunes:name>John Follis</itunes:name>
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	<itunes:subtitle>Idea-provoking conversations with Thought Leaders, Experts and Business Owners.</itunes:subtitle>
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		<title>A Textbook Case of &#8220;Successful Branding&#8221; &#8211; Marble Church</title>
		<link>http://www.themarketingshow.net/dr-arthur-caliandro-marble-collegiate-church</link>
		<comments>http://www.themarketingshow.net/dr-arthur-caliandro-marble-collegiate-church#comments</comments>
		<pubDate>Tue, 15 Sep 2009 20:55:39 +0000</pubDate>
		<dc:creator>john follis</dc:creator>
				<category><![CDATA[Cause Marketing / Non-Profit]]></category>
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		<category><![CDATA[Dr. Arthur Caliandro]]></category>
		<category><![CDATA[Marble Church]]></category>

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		<description><![CDATA[How many churches can claim a marketing effort that&#8217;s written up in a Prentice Hall marketing textbook? One. New York&#8217;s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.
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			<content:encoded><![CDATA[<p><img src="http://www.themarketingshow.net/wp-content/uploads/2009/09/Marble-Church-e1292347718536.png" alt="" title="Marble Church" width="175" height="121" class="alignright size-full wp-image-708" /></a>How many churches can claim a marketing effort that&#8217;s written up in a Prentice Hall marketing textbook? One. New York&#8217;s Marble Church. See the <a href="http://www.follisinc.com/guerilla.htm">guerrilla marketing campaign</a> and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. <a rel="enclosure" href="http://www.audioblog.com/export/Pb43568ba1ebd5d29c193bed04294b7afYFB4QVREYmJ8.mp3">Download interview</a>.</p>
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			<itunes:keywords>Dr. Arthur Caliandro,Marble Church</itunes:keywords>
		<itunes:subtitle>How many churches can claim a marketing effort that&#039;s written up in a Prentice Hall marketing textbook? One. New York&#039;s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro,</itunes:subtitle>
		<itunes:summary>How many churches can claim a marketing effort that&#039;s written up in a Prentice Hall marketing textbook? One. New York&#039;s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.</itunes:summary>
		<itunes:author>John Follis</itunes:author>
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		<title>John Follis &#8211; Marketing with a Social Conscience.</title>
		<link>http://www.themarketingshow.net/john-follis-marketing-with-a-social-conscience</link>
		<comments>http://www.themarketingshow.net/john-follis-marketing-with-a-social-conscience#comments</comments>
		<pubDate>Sun, 29 Jul 2007 21:08:48 +0000</pubDate>
		<dc:creator>john follis</dc:creator>
				<category><![CDATA[Cause Marketing / Non-Profit]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[John Follis]]></category>
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		<description><![CDATA[John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency&#8217;s award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York&#8217;s Marble Collegiate Church, and a controversial ad featuring Adolf Hitler. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.follisinc.com/bio.htm">John Follis</a> discusses public service and how to combine <a href="http://www.follisinc.com/cause1.htm">advertising and a social conscience</a>. He discusses his agency&#8217;s <a href="http://www.follisinc.com/whitehouse.htm">award-winning effort on child abuse prevention</a> which earned him an honor at The White House. He also discusses successful campaigns for <a href="http://www.follisinc.com/fashion1.htm">French Toast Kids Clothes</a>, New York&#8217;s <a href="http://www.follisinc.com/nyt.htm">Marble Collegiate Church</a>, and a controversial <a href="http://www.follisinc.com/abuse.htm">ad featuring Adolf Hitler</a>. (Download <a href="http://www.hipcast.com/export/P005aeffa42852281cb05ca98611a0aedYFB4QVREYmFw.mp3" rel="enclosure">MP3 File</a><a href="http://follis.typepad.com/photos/uncategorized/2007/09/11/whitehouse.jpg"><img style="margin: 0px 5px 5px 0px; float: left;" title="Whitehouse" src="http://follis.typepad.com/follis_blog/images/2007/09/11/whitehouse.jpg" alt="Whitehouse" width="129" height="91" border="0" /></a> )</p>
<p>&lt;  Follis and Barbara Bush at White House.</p>
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			<itunes:keywords>John Follis,non-profit</itunes:keywords>
		<itunes:subtitle>John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency&#039;s award-winning effort on child abuse prevention which earned him an honor at The White House.</itunes:subtitle>
		<itunes:summary>John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency&#039;s award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York&#039;s Marble Collegiate Church, and a controversial ad featuring Adolf Hitler. (Download MP3 File )

&lt;  Follis and Barbara Bush at White House.</itunes:summary>
		<itunes:author>John Follis</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>11:33</itunes:duration>
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		<link>http://www.themarketingshow.net/14</link>
		<comments>http://www.themarketingshow.net/14#comments</comments>
		<pubDate>Sun, 29 Jul 2007 20:54:15 +0000</pubDate>
		<dc:creator>john follis</dc:creator>
				<category><![CDATA[Cause Marketing / Non-Profit]]></category>
		<category><![CDATA[Podcasts]]></category>

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