Archive for the 'Customer retention' Category

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

Right click to download .mp3 file.


Is Lack of Loyalty really the main cause of business failure? Lerzan Aksoy says it is, tells us why, and explains what you can do about it.

Wednesday, March 17th, 2010

Do you know the leading cause of failure? According to Lerzan Aksoy it’s “lack of loyalty.” Top researcher, scientist and co-author of “Why Loyalty Matters” Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it.
Right click here to download audio.