Archive for the 'Entrepreneurship' Category
For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.
Whether your goal is a new customer, or new job, more than ever your online credibility is a key factor in your prospects’ decision making. That holds true for every service, institution, organization and professional who takes their career seriously. Whichever category you fall into there’s a list of ways to build your online credibility. There’s also a list of things that can detract from it.
Listen as John Follis presents to a crowded audience at the 2012 New York Small Business Expo on topics that include, Social Media, Facebook Pages, Content Marketing, Video, Blogs, LinkedIn, Twitter, Pinterest, YouTube, Google, Branding, and the value of “G-cred”.
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Sometimes marketing involves keeping yourself marketable. Jennifer Jones is a great example of that. While many Baby Boomers find themselves struggling, Jennifer is thriving in a career that’s taken her through multiple job markets, and job titles. In the early 80′s it landed her at a Silicon Valley PR firm working on a little computer company called Apple. In this unique interview Jennifer shares her experience confronting an angry Steve Jobs and being a key part of the successful Macintosh launch. Today, she heads up Jennifer Jones & Partners, a premier Silicon Valley firm providing marketing advice and communications to tech and healthcare venture capital and private equity firms.
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What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Segall worked with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of the most iconic campaigns ever (“Think Different”) which helped resurrect Apple. He and his team were also responsible for the naming of the iMac (a name that Jobs initially hated). These stories and more are in Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success which just made The New York Times bestseller list. Right click to download.
You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want? Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.
With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.
With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.
As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.