What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Ken worked closely with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of Apple’s most iconic campaigns, ”Think Different”, helping to resurrect the company and the brand after Jobs’ return. He, and his team, are also responsible for the naming of the iMac, a name that Steve Jobs initially hated. Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success has just made The New York Times bestseller list.    Right click to download.

You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want?  Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.

With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

Are entrepreneurs born, or made? If the teacher is Dale Jasinski, it’s definitely the latter. Dale is the Dept Chair of Management and Entrepreneurship at Quinnipiac University. With savvy professors, like Dale, and a curriculum equal to or better than many Ivy League schools, QU is pumping out some of the best and brightest young business leaders in the country. In this Part 1, Dale describes his business roots and what helped him become a successful business owner with offices in three cities. Right click to download.

Listen as Dr. Dale Jasinski, describes his teaching and mentoring experiences at Quinnipiac University and why he gets up “every morning with a smile” on his face “and a song” in his heart. Right click to download.

By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.