The Marketing Show with John Follis » Entrepreneurship

Small Biz Marketing and Trends — Anita Campbell

admin — Wed, 01 Feb 2012 03:05:50 +0000

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

Talking Social Media with Talking Finger.

admin — Mon, 26 Dec 2011 19:36:42 +0000

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

“Marketing 3.0″ with John Follis (Full talk)

admin — Fri, 11 Nov 2011 20:54:42 +0000

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

Molding the Business Leaders of Tomorrow with Dale Jasinski, PhD

admin — Mon, 30 May 2011 18:45:26 +0000

Are entrepreneurs born, or made? If the teacher is Dale Jasinski, it’s definitely the latter. Dale is the Dept Chair of Management and Entrepreneurship at Quinnipiac University. With savvy professors, like Dale, and a curriculum equal to or better than many Ivy League schools, QU is pumping out some of the best and brightest young business leaders in the country. In this Part 1, Dale describes his business roots and what helped him become a successful business owner with offices in three cities. Right click to download.

Molding Business Leaders of Tomorrow – Part 2

admin — Mon, 30 May 2011 18:33:41 +0000

Listen as Dr. Dale Jasinski, describes his teaching and mentoring experiences at Quinnipiac University and why he gets up “every morning with a smile” on his face “and a song” in his heart. Right click to download.

New York Enterprise Report publisher Rob Levin

admin — Fri, 18 Mar 2011 04:37:43 +0000

By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.

Translating “Geek Speak” to English – Chris Cree

admin — Wed, 02 Mar 2011 02:23:30 +0000

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.

“Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes)

admin — Fri, 18 Feb 2011 00:25:09 +0000

One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

AdRants’ Steve Hall discusses his Blog Success and the State of Advertising.

admin — Tue, 04 Jan 2011 17:33:45 +0000

Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.

PR Master Peter Shankman discusses HARO and overcoming challenges.

admin — Sat, 20 Nov 2010 21:48:04 +0000

Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.