Archive for the 'Entrepreneurship' Category

Virtual Assistance with Stacy Brice.

Thursday, March 25th, 2010

Whether you’re needing a virtual assistant or looking to become one, AssistU founder Stacy Brice discusses the many nuances of the ever popular Virtual Assistance movement. Right click here to download.

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“Social Media and Creating Buzz” – Dave Kerpen

Wednesday, February 24th, 2010

Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don’t call him a social media expert. Right click this to download audio file.

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The New York Enterprise Report – Rob Levin

Wednesday, February 24th, 2010

ImageIn an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

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Getting on Oprah – Nancy Slotnick of “Cablight”

Saturday, July 25th, 2009

CabWant to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset. MP3 File

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Follis at Yale Entrepreneurial Institute / Part 3

Sunday, October 12th, 2008

YEI

Part 3 with a Q&A covering:

• Importance of having a great product.

• Case Study: Sorrell Ridge Jam

• Viral Marketing.

• Case Studies: Jib Jab and Blendtec

• Marketing the “Emotional” benefit.

• Measuring Effectiveness.

Follis at Yale Entrepreneurial Institute / Part 2

Monday, September 1st, 2008

Yei_logo

Part 2 with a Q&A covering:

  • determining the highest impact/lowest cost plan
  • SEO (Organic vs Paid)
  • Creativity vs. “Disciplined” Creativity.
  • growing organically using Social Media.

MP3 File

David Schnurman — TrueNYC Entrepreneurs

Sunday, July 29th, 2007

Everyone knows there’s no tougher place to make it than New York. So, David Schnurman’s strategy was simple: To be a successful NYC entrepreneur, it helps to talk to successful NYC entrepreneurs. In this Marketing Show interview David shares what he's learned about sales and marketing, online newsletters, RSS feeds and successful PR strategies.

TruenycMP3 File


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