For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

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Whether your goal is a new customer, or new job, more than ever your online credibility is a key factor in your prospects’ decision making. That holds true for every service, institution, organization and professional who takes their career seriously. Whichever category you fall into there’s a list of ways to build your online credibility. There’s also a list of things that can detract from it.

Listen as John Follis presents to a crowded audience at the 2012 New York Small Business Expo on topics that include, Social Media, Facebook Pages, Content Marketing, Video, Blogs, LinkedIn, Twitter, Pinterest, YouTube, Google, Branding, and the value of “G-cred”.
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  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0″ addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want?  Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.

With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.

Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don’t call him a social media expert. Right click this to download audio file.