As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.