Archive for the 'Market Research' Category

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

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Word of Mouth – Dina Mayzlin

Sunday, July 31st, 2011

Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.


The Value of Marketing Research – John Blossom

Sunday, November 7th, 2010

Great research is the foundation for successful marketing. As one of the industry’s most recognized, and quoted, content analysts, John Blossom certainly knows about that. He’s also the author of “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future.” Listen as John shares the best ways to use social media to succeed in business and life.  Right click to download.