Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
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See info on John’s speaking.

Rob is a true podcast master and the one who inspired me and helped me learn how to create this podcast. Listen as Rob shares how he got started, what it takes to have a successful podcast, and why every business can benefit from having a podcast. Right click to download.

If you’re passionate about your business, product, or whatever you do, you’ll want to tell the world about it. Susan Levin’s company, Speaker Services, will help you do just that. Right click here to download.

Do you know the leading cause of failure? According to Lerzan Aksoy it’s “lack of loyalty.” Top researcher, scientist and co-author of “Why Loyalty Matters” Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it.
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In an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download

Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset. MP3 File

Final part with a Q&A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:

Hear Part 1

MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.