With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

One of the podcasts that inspired me to create this one  (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

In just 3 years Ilana Eberson has grown her NYC Business Networking Group from 700 members to over 7000. Her plan now is global expansion. Ilana talks about the group’s benefits, shares why her business model has been successful, and explains how anyone, anywhere can be part of her business network. Right click to download.

Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
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See info on John’s speaking.

Rob is a true podcast master and the one who inspired me and helped me learn how to create this podcast. Listen as Rob shares how he got started, what it takes to have a successful podcast, and why every business can benefit from having a podcast. Right click to download.

If you’re passionate about your business, product, or whatever you do, you’ll want to tell the world about it. Susan Levin’s company, Speaker Services, will help you do just that. Right click here to download.

Do you know the leading cause of failure? According to Lerzan Aksoy it’s “lack of loyalty.” Top researcher, scientist and co-author of “Why Loyalty Matters” Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it.
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In an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download