In an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file
Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download
Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset. MP3 File
Final part with a Q&A covering
• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.
Play:
Hear Part 1
Part I of John’s talk covering:
• the importance of engaging your customer.
• establishing “the essence” of your product or service.
• the value of a great tagline.
• how to excite vs merely inform.
• the “huh” factor.
• PR
• the future direction of media and marketing.
• successful case studies.
