Archive for the 'Marketing/Business/Technology' Category

“The Power of Creative Video Marketing”

Friday, February 13th, 2015

This 20 minute presentation from John Follis of Big Idea Video tells you everything you need to know about creative video marketing for any business product service or organization. Enjoy.

From Follis “Marketing 3.0” Talk: “Making an Emotional Connection” (Apple Case Study)

Tuesday, October 30th, 2012

From Follis “Marketing 3.0” Talk: “It’s Not just about Technology.”

Saturday, September 29th, 2012

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

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Building Your Online Credibility — John Follis

Tuesday, July 31st, 2012

Whether your goal is a new customer, or new job, more than ever your online credibility is a key factor in your prospects’ decision making. That holds true for every service, institution, organization and professional who takes their career seriously. Whichever category you fall into there’s a list of ways to build your online credibility. There’s also a list of things that can detract from it.

Listen as John Follis presents to a crowded audience at the 2012 New York Small Business Expo on topics that include, Social Media, Facebook Pages, Content Marketing, Video, Blogs, LinkedIn, Twitter, Pinterest, YouTube, Google, Branding, and the value of “G-cred”.
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Reinventing Yourself and Your Career – Jennifer Jones

Wednesday, July 18th, 2012

Sometimes marketing involves keeping yourself marketable.  Jennifer Jones is a great example of that. While many Baby Boomers find themselves struggling, Jennifer is thriving in a career that’s taken her through multiple job markets, and job titles. In the early 80’s it landed her at a Silicon Valley PR firm working on a little computer company called Apple. In this unique interview Jennifer shares her experience  confronting an angry Steve Jobs and being a key part of the successful Macintosh launch. Today, she heads up Jennifer Jones & Partners, a premier Silicon Valley firm providing marketing advice and communications to tech and healthcare venture capital and private equity firms.
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“Marketing 3.0” — John Follis talk at NY Business XPO / Javits Convention Center.

Friday, June 8th, 2012

  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0” addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

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“Insanely Simple” Best Selling Author, Ken Segall

Tuesday, May 15th, 2012

What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Segall worked  with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of the most iconic campaigns ever (“Think Different”) which helped resurrect Apple. He and his team were also responsible for the naming of the iMac (a name that Jobs initially hated). These stories and more are in Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success which just made The New York Times bestseller list. Right click to download.

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What’s important. What’s not. — Marjorie Clark

Friday, March 23rd, 2012

With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.

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Using Social Media to Sell Cars and Pizza.

Saturday, February 25th, 2012

The question that many businesses are asking is: “How can Social Media be used to actually sell my product?” In this short clip from a recent talk, John Follis answers that question with a couple great examples. Right click to download.

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