Archive for the 'Mobile Marketing' Category

“Marketing 3.0″ with John Follis (Intro video clip)

Friday, November 11th, 2011

Mobile Marketing and the man behind the mega Marketing Success of “The Secret” – Dan Hollings

Tuesday, August 16th, 2011

This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.

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