Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.

As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.

You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.

A sales trainer and strategist for 24 years, Adrian Miller could sell snow to Eskimos. Her clients range from solopreneurs to Fortune 500 firms. A frequent speaker she’s also authored “The Blatant Truth: 50 Ways to Sales Success.” Listen as Adrian discusses speaking, webinars, networking, phone calling, and social media.  Right click to download.

Are entrepreneurs born, or made? If the teacher is Dale Jasinski, it’s definitely the latter. Dale is the Dept Chair of Management and Entrepreneurship at Quinnipiac University. With savvy professors, like Dale, and a curriculum equal to or better than many Ivy League schools, QU is pumping out some of the best and brightest young business leaders in the country. In this Part 1, Dale describes his business roots and what helped him become a successful business owner with offices in three cities. Right click to download.

Listen as Dr. Dale Jasinski, describes his teaching and mentoring experiences at Quinnipiac University and why he gets up “every morning with a smile” on his face “and a song” in his heart. Right click to download.

With the rise of blogging has come the rise of something else: ghost blogging. The demand is understandable, but does ghost blogging contradict the very foundation of what blogging is built on — openness and honestly? Not according to Dan Woog. Hear Dan share his experience on this new and growing profession. Right click to download.

Google Analytics is the most popular, free, tool to track and measure website activity. The better you understand it, the more you can improve the effectiveness of your site. Greg discusses how to take advantage of this great tool. Right click to download.

By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.