Archive for the 'PR' Category

Reinventing Yourself and Your Career – Jennifer Jones

Wednesday, July 18th, 2012

Sometimes marketing involves keeping yourself marketable.  Jennifer Jones is a great example of that. While many Baby Boomers find themselves struggling, Jennifer is thriving in a career that’s taken her through multiple job markets, and job titles. In the early 80’s it landed her at a Silicon Valley PR firm working on a little computer company called Apple. In this unique interview Jennifer shares her experience  confronting an angry Steve Jobs and being a key part of the successful Macintosh launch. Today, she heads up Jennifer Jones & Partners, a premier Silicon Valley firm providing marketing advice and communications to tech and healthcare venture capital and private equity firms.
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“Marketing 3.0” — John Follis talk at NY Business XPO / Javits Convention Center.

Friday, June 8th, 2012

  John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0” addressed the constantly evolving (and often confusing) marketing landscape.  Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.

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PR in a Social Media World – Florence Quinn

Friday, July 1st, 2011

As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.

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“The New Rules of Marketing and PR” with guest David Meerman Scott

Sunday, February 6th, 2011

David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download.

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The “Master Connector” – Bill Sobel

Saturday, January 22nd, 2011

If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.

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The Social Media Marketing behind “Sarah Palin’s Alaska” — Brian Reich

Saturday, December 11th, 2010

More and more businesses are asking how to effectively integrate a social media strategy into their marketing. Brian Reich may have the answer. As the “digital and social strategist” behind “Sarah Palin’s Alaska”, Brian reveals the strategies and tactics he’s orchestrating to help make the show successful. Right click to download.

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PR Master Peter Shankman discusses HARO and overcoming challenges.

Saturday, November 20th, 2010

Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.

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John Follis at The Yale Entrepreneurial Institute

Friday, August 6th, 2010

Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
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See info on John’s speaking.

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John Follis at The Yale Entrepreneurial Institute / Part 1

Monday, July 21st, 2008

Download MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

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