For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.
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John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0″ addressed the constantly evolving (and often confusing) marketing landscape. Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred. 
Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.
You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want? Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.
The question that many businesses are asking is: “How can Social Media be used to actually sell my product?” In this short clip from a recent talk, John Follis answers that question with a couple great examples. Right click to download.
Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.
This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.
As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.
If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.
More and more businesses are asking how to effectively integrate a social media strategy into their marketing. Brian Reich may have the answer. As the “digital and social strategist” behind “Sarah Palin’s Alaska”, Brian reveals the strategies and tactics he’s orchestrating to help make the show successful. Right click to download.
Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.
