Archive for the 'Publishing / Media' Category

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

Right click to download .mp3 file.

Play

Small Biz Marketing and Trends — Anita Campbell

Wednesday, February 1st, 2012

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

Play

New York Enterprise Report publisher Rob Levin

Friday, March 18th, 2011

By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.

Play

Translating “Geek Speak” to English – Chris Cree

Wednesday, March 2nd, 2011

Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.

Play

“Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes)

Friday, February 18th, 2011

One of the podcasts that inspired me to create this one  (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

Play

“The New Rules of Marketing and PR” with guest David Meerman Scott

Sunday, February 6th, 2011

David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download.

Play

The “Master Connector” – Bill Sobel

Saturday, January 22nd, 2011

If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.

Play

AdRants’ Steve Hall discusses his Blog Success and the State of Advertising.

Tuesday, January 4th, 2011

Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.

Play

PR Master Peter Shankman discusses HARO and overcoming challenges.

Saturday, November 20th, 2010

Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.

Play

Creating and Marketing an Online Business – Susan Bratton.

Sunday, October 10th, 2010

Co-founder and CEO of Personal Life Media, Susan Bratton has built a reputation as one of the savviest entrepreneurs in Silicon Valley. Listen as Susan discusses how she and her partner market their line of informational products via the latest, and most effective, online strategies.
Right click to download.

Play