The Marketing Show with John Follis » Publishing / Media http://www.themarketingshow.net Listen to marketing expert John Follis interview business owners, managers and experts as they discuss marketing challenges and effective solutions. Thu, 02 Feb 2012 04:02:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.themarketingshow.net/feed/podcast John Follis discusses marketing insights and solutions with top business owners, managers and experts. John Follis no John Follis john@follisinc.com john@follisinc.com (John Follis) Idea-provoking conversations with Thought Leaders, Experts and Business Owners. Follis, Marketing, podcast, business, internet, blog, interviews, media, web The Marketing Show with John Follis » Publishing / Media http://www.themarketingshow.net/wp-content/uploads/powerpress/TMS_logo.gif http://www.themarketingshow.net/category/publishing-media Small Biz Marketing and Trends — Anita Campbell http://www.themarketingshow.net/small-business-marketing-and-trends-anita-campbell http://www.themarketingshow.net/small-business-marketing-and-trends-anita-campbell#comments Wed, 01 Feb 2012 03:05:50 +0000 admin http://www.themarketingshow.net/?p=982 With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

]]> http://www.themarketingshow.net/small-business-marketing-and-trends-anita-campbell/feed 0 Anita Campbell,Blogging,Blogs,Entrepreneurship,John Follis,Online marketing,publishing,self-employment,small business,Social Media,starting a business With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country's leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to ad... With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country's leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download. John Follis no 32:49 New York Enterprise Report publisher Rob Levin http://www.themarketingshow.net/new-york-enterprise-report-publisher-rob-levin http://www.themarketingshow.net/new-york-enterprise-report-publisher-rob-levin#comments Fri, 18 Mar 2011 04:37:43 +0000 admin http://www.themarketingshow.net/?p=792 By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he’s faced, and the secrets of his success. Right click to download.

]]> http://www.themarketingshow.net/new-york-enterprise-report-publisher-rob-levin/feed 1 Business Development,Entrepreneurship,New York Enterprise Report,publishing,Repeat,Rob Levin,starting a business By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, By meeting the needs of his audience and expanding across multiple media channels, publisher Rob Levin has not only survived, but thrived in a particularly difficult economic environment for media companies. Rob describes why and how he started, the challenges he's faced, and the secrets of his success. Right click to download. John Follis no 32:44 Translating “Geek Speak” to English – Chris Cree http://www.themarketingshow.net/translating-geek-speak-into-english-chris-cree http://www.themarketingshow.net/translating-geek-speak-into-english-chris-cree#comments Wed, 02 Mar 2011 02:23:30 +0000 admin http://www.themarketingshow.net/?p=782 Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.

]]> http://www.themarketingshow.net/translating-geek-speak-into-english-chris-cree/feed 0 Blogging,Blogs,Chris Cree,Entrepreneurship,Facebook,Online marketing,publishing,Social Media Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download. John Follis no 44:52 “Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes) http://www.themarketingshow.net/internet-business-mastery-with-sterling-jay http://www.themarketingshow.net/internet-business-mastery-with-sterling-jay#comments Fri, 18 Feb 2011 00:25:09 +0000 admin http://www.themarketingshow.net/?p=774 One of the podcasts that inspired me to create this one  (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

]]> http://www.themarketingshow.net/internet-business-mastery-with-sterling-jay/feed 2 Entrepreneurship,Internet Business Mastery,podcasting,Podcasts,self-employment,small business,Social Media One of the podcasts that inspired me to create this one  (back in Feb '06) was "Internet Business Mastery with Sterling & Jay." Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes...and, for good reason. One of the podcasts that inspired me to create this one  (back in Feb '06) was "Internet Business Mastery with Sterling & Jay." Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes...and, for good reason. These guys not only know what they're talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you'll see what I mean. Right click to download. John Follis no 42:08 “The New Rules of Marketing and PR” with guest David Meerman Scott http://www.themarketingshow.net/the-new-rules-of-marketing-pr-david-meerman-scott http://www.themarketingshow.net/the-new-rules-of-marketing-pr-david-meerman-scott#comments Sun, 06 Feb 2011 23:18:42 +0000 admin http://www.themarketingshow.net/?p=762 David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download.

]]> http://www.themarketingshow.net/the-new-rules-of-marketing-pr-david-meerman-scott/feed 1 David Meerman Scott,New Rules,Online marketing,Social Media David's landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he's become a sought after international speaker sharing his message with the likes of Google, David's landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he's become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download. John Follis no 20:22 The “Master Connector” – Bill Sobel http://www.themarketingshow.net/the-master-connector-bill-sobel http://www.themarketingshow.net/the-master-connector-bill-sobel#comments Sat, 22 Jan 2011 01:59:15 +0000 admin http://www.themarketingshow.net/?p=742

If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.

]]> http://www.themarketingshow.net/the-master-connector-bill-sobel/feed 0 Bill Sobel,Business Development,Networking,technology If you look up "people person" in the dictionary you'll find a picture of Bill Sobel. Described by Fast Company as the "Master Connector" Sobel has connected movers and shakers in the media world for 30-years. More recently, If you look up "people person" in the dictionary you'll find a picture of Bill Sobel. Described by Fast Company as the "Master Connector" Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If "It's who you know that matters," then Bill Sobel is someone to know. Right click to download. John Follis no 26:25 AdRants’ Steve Hall discusses his Blog Success and the State of Advertising. http://www.themarketingshow.net/adrants-steve-hall-discusses-his-blog-success-and-the-state-of-advertising http://www.themarketingshow.net/adrants-steve-hall-discusses-his-blog-success-and-the-state-of-advertising#comments Tue, 04 Jan 2011 17:33:45 +0000 admin http://www.themarketingshow.net/?p=728 Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.

]]> http://www.themarketingshow.net/adrants-steve-hall-discusses-his-blog-success-and-the-state-of-advertising/feed 0 Adrants,Blogging,Blogs,Entrepreneurship,Online marketing,self-employment,Social Media,starting a business,Steve Hall Out of work and confronted with a life threatening illness, Steve Hall started what's become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a... Out of work and confronted with a life threatening illness, Steve Hall started what's become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download. John Follis no 44:42 PR Master Peter Shankman discusses HARO and overcoming challenges. http://www.themarketingshow.net/pr-master-peter-shankman-on-haro-and-overcoming-challenges http://www.themarketingshow.net/pr-master-peter-shankman-on-haro-and-overcoming-challenges#comments Sat, 20 Nov 2010 21:48:04 +0000 admin http://www.themarketingshow.net/?p=666 Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.

]]> http://www.themarketingshow.net/pr-master-peter-shankman-on-haro-and-overcoming-challenges/feed 0 Entrepreneurship,John Follis,Peter Shankman,PR Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC...the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC...the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It's just one of the successes he's achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download. John Follis no 21:57 Creating and Marketing an Online Business – Susan Bratton. http://www.themarketingshow.net/creating-and-marketing-an-online-business-with-susan-bratton http://www.themarketingshow.net/creating-and-marketing-an-online-business-with-susan-bratton#comments Sun, 10 Oct 2010 12:57:28 +0000 admin http://www.themarketingshow.net/?p=611 Co-founder and CEO of Personal Life Media, Susan Bratton has built a reputation as one of the savviest entrepreneurs in Silicon Valley. Listen as Susan discusses how she and her partner market their line of informational products via the latest, and most effective, online strategies.
Right click to download.

]]> http://www.themarketingshow.net/creating-and-marketing-an-online-business-with-susan-bratton/feed 1 Entrepreneurship,Online marketing,publishing,self-employment,small business,Social Media,starting a business Co-founder and CEO of Personal Life Media, Susan Bratton has built a reputation as one of the savviest entrepreneurs in Silicon Valley. Listen as Susan discusses how she and her partner market their line of informational products via the latest, Co-founder and CEO of Personal Life Media, Susan Bratton has built a reputation as one of the savviest entrepreneurs in Silicon Valley. Listen as Susan discusses how she and her partner market their line of informational products via the latest, and most effective, online strategies. Right click to download. John Follis no 18:05 The Benefits of WordPress. http://www.themarketingshow.net/the-benefits-of-wordpress http://www.themarketingshow.net/the-benefits-of-wordpress#comments Tue, 20 Jul 2010 19:34:28 +0000 admin http://www.themarketingshow.net/?p=518 WordPress has always been known as the format of choice for professional blogs. Now, with its open source programming and plugins for easy customization, more and more businesses are making WordPress their choice for a business website. Listen as “WordPress Wiz”, Chris Lee shares his thoughts and insights about WordPress. Right click to download.

]]> http://www.themarketingshow.net/the-benefits-of-wordpress/feed 1 Blogging,Blogs,Online marketing,publishing,Social Media,Websites,Wed design,Wordpress Wordpress has always been known as the format of choice for professional blogs. Now, with its open source programming and plugins for easy customization, more and more businesses are making Wordpress their choice for a business website. Wordpress has always been known as the format of choice for professional blogs. Now, with its open source programming and plugins for easy customization, more and more businesses are making Wordpress their choice for a business website. Listen as "Wordpress Wiz", Chris Lee shares his thoughts and insights about Wordpress. Right click to download. John Follis no 23:24