You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want? Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.
With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.
The question that many businesses are asking is: “How can Social Media be used to actually sell my product?” In this short clip from a recent talk, John Follis answers that question with a couple great examples. Right click to download.
As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.
Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.
Host becomes guest as John Follis is interviewed by Nick May of Small Business Access. John discusses “G-cred” (Google Credibility) and how anyone can increase their G-cred by creating relevant online content about their product, service, business or their personal brand. Right click to download.
Everyone loves word-of-mouth, but can it be measured? Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.
This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.
As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.
You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.
