Archive for the 'Social Media' Category

“Internet Business Mastery” with Sterling & Jay. (The #1 Internet Business podcast on iTunes)

Friday, February 18th, 2011

One of the podcasts that inspired me to create this one  (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.

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“The New Rules of Marketing and PR” with guest David Meerman Scott

Sunday, February 6th, 2011

David’s landmark book was a wake up call to the new realities of marketing and PR. Today, with several more books under his belt (and popular blog), he’s become a sought after international speaker sharing his message with the likes of Google, Microsoft and Cisco. In this interview, David shares how he went from blogger to best-selling author with a quarter of a million copies sold in 25 languages. He also talks about his latest book and how businesses need to think differently to keep pace with the ever evolving media landscape. Right click to download.

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The “Master Connector” – Bill Sobel

Saturday, January 22nd, 2011

If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.

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AdRants’ Steve Hall discusses his Blog Success and the State of Advertising.

Tuesday, January 4th, 2011

Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.

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The Social Media Marketing behind “Sarah Palin’s Alaska” — Brian Reich

Saturday, December 11th, 2010

More and more businesses are asking how to effectively integrate a social media strategy into their marketing. Brian Reich may have the answer. As the “digital and social strategist” behind “Sarah Palin’s Alaska”, Brian reveals the strategies and tactics he’s orchestrating to help make the show successful. Right click to download.

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PR Master Peter Shankman discusses HARO and overcoming challenges.

Saturday, November 20th, 2010

Successful entrepreneur of multiple businesses, provocateur, Internet thought leader, author, speaker, VC…the list goes on. His HARO (Help A Reporter Out) is one of the simplest, and free, ways for anyone to get press. It’s just one of the successes he’s achieved despite a medical condition that he discusses in this candid, informative and inspiring interview. Right click to download.

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The Value of Marketing Research – John Blossom

Sunday, November 7th, 2010

Great research is the foundation for successful marketing. As one of the industry’s most recognized, and quoted, content analysts, John Blossom certainly knows about that. He’s also the author of “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future.” Listen as John shares the best ways to use social media to succeed in business and life.  Right click to download.

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“Twitter for Business” with Karen Purves

Tuesday, September 7th, 2010

There’s no question that Twitter has become one of the top social media platforms on the web. In the past year, no other has grown faster. And, contrary to the perception that Twitter is merely a lame reporting of one’s lunch menu or favorite Lady Gaga tune, to the social media savvy it’s become an integral and effective marketing tool IF used properly. So, how does one use Twitter most effectively for business? Listen …

Right click to download.

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Technology and Small Business with Ramon Ray

Monday, August 16th, 2010

As a journalist, tech evangelist, and editor of Smallbiztechnology.com Ramon has written thousands of articles and has been quoted in The NY Times, Entrepreneur Magazine, Inc., and Crains NY. As a former tech consultant with years of experience, Ramon knows what he’s talking about. Listen as he and John discuss what’s important to know about the Small Biz Tech landscape.

Right click to download.

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John Follis at The Yale Entrepreneurial Institute

Friday, August 6th, 2010

Hear guest speaker John Follis address the Yale Entrepreneurial Institute on marketing and what entrepreneurs and small business owners need to know to market their product or service most effectively.
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See info on John’s speaking.

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