As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.
Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.
Google Analytics is the most popular, free, tool to track and measure website activity. The better you understand it, the more you can improve the effectiveness of your site. Greg discusses how to take advantage of this great tool. Right click to download.
Chris is a rare blend of master technologist and master communicator. Through a series of short, personable, video clips he offers problem/solution scenarios for anyone looking to better use the Web for their business. Chris is also an expert at WordPress, perhaps the best platform for creating, or upgrading, a website today. This interview covers the benefits of WordPress, blogging, Facebook, Twitter, search, online video, and how to create a strong following with online publishing. Right click to download.
One of the podcasts that inspired me to create this one (back in Feb ’06) was “Internet Business Mastery with Sterling & Jay.” Today, Internet Business Mastery is the #1 internet business and marketing podcast on iTunes…and, for good reason. These guys not only know what they’re talking about, they also present it in a fun, relaxed, and honest way. Have a listen and you’ll see what I mean. Right click to download.
If you look up “people person” in the dictionary you’ll find a picture of Bill Sobel. Described by Fast Company as the “Master Connector” Sobel has connected movers and shakers in the media world for 30-years. More recently, his company SobelMedia promotes media and tech companies through informative panels, programs, and his ubiquitous newsletter. If “It’s who you know that matters,” then Bill Sobel is someone to know. Right click to download.
Out of work and confronted with a life threatening illness, Steve Hall started what’s become one of the most popular blogs in the industry. Steve candidly shares his journey from corporate survivor to entrepreneurial thriver as his AdRants blog keeps a finger on the pulse of an evolving, exciting, and occasionally wacky, business. Right click to download.
Google TV … Apple TV … Hulu … whatever the future of TV will be, Simon Applebaum will be reporting it. His reporting career spans over 30-years and, more recently, includes his online radio show, “Tomorrow Will be Televised” with over 7 million monthly visitors. Right click to download.
More and more businesses are asking how to effectively integrate a social media strategy into their marketing. Brian Reich may have the answer. As the “digital and social strategist” behind “Sarah Palin’s Alaska”, Brian reveals the strategies and tactics he’s orchestrating to help make the show successful. Right click to download.
