Archive for the 'Word of mouth' Category

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

Tuesday, August 7th, 2012

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

Right click to download .mp3 file.


How Brands can Leverage Word-of-Mouth.

Friday, September 2nd, 2011

Everyone loves word-of-mouth, but can it be measured?  Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.


Word of Mouth – Dina Mayzlin

Sunday, July 31st, 2011

Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.