How many churches can claim a marketing effort that’s written up in a Prentice Hall marketing textbook? One. New York’s Marble Church. See the guerrilla marketing campaign and listen to minister, Arthur Caliandro, discuss the effort that generated great buzz, national press, and a 30% increase in membership. Download interview.

This entry was posted on Tuesday, September 15th, 2009 at 8:55 pm and is filed under Cause Marketing / Non-Profit, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.