The Marketing Show with John Follis

“Insanely Simple” Best Selling Author, Ken Segall

admin — Tue, 15 May 2012 04:06:15 +0000

What does Apple’s “Think Different” campaign, the iMac, and The New York Times latest bestseller have in common? Ken Segall. For 12 years Ken worked closely with Steve Jobs as his ad agency creative director for both Apple and NeXT. In the process he and his team helped create one of Apple’s most iconic campaigns, ”Think Different”, helping to resurrect the company and the brand after Jobs’ return. He, and his team, are also responsible for the naming of the iMac, a name that Steve Jobs initially hated. Ken’s new book, Insanely Simple: The Obsession That Drives Apple’s Success has just made The New York Times bestseller list. Right click to download.

Building Your Personal Brand — John (ColderICE) Lawson

admin — Tue, 10 Apr 2012 20:30:41 +0000

You don’t have to be a celeb or iconic leader to have a personal brand. Whether you actively work at creating one or not, you have one. The question is: Is the brand you have, the brand you want? Listen as John “ColderICE” Lawson and John “G-Cred” Follis discuss the best ways to build the personal brand you want. Right click to download.

What’s important. What’s not. — Marjorie Clark

admin — Fri, 23 Mar 2012 14:59:18 +0000

With the endless stream of new and improved technologies it’s impossible to keep up with all of it. So, the question is, “What’s really important to spend time on?” Web expert Marjorie Clark and I attempt to answer that by discussing Facebook, Twitter, Linkedin, and the latest shiney object, Pinterest. Right click to download.

Using Social Media to Sell Cars and Pizza.

admin — Sat, 25 Feb 2012 17:39:44 +0000

The question that many businesses are asking is: “How can Social Media be used to actually sell my product?” In this short clip from a recent talk, John Follis answers that question with a couple great examples. Right click to download.

Small Biz Marketing and Trends — Anita Campbell

admin — Wed, 01 Feb 2012 03:05:50 +0000

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

Talking Social Media with Talking Finger.

admin — Mon, 26 Dec 2011 19:36:42 +0000

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

“Marketing 3.0″ with John Follis (Intro video clip)

admin — Fri, 11 Nov 2011 21:06:41 +0000

“Marketing 3.0″ with John Follis (Full talk)

admin — Fri, 11 Nov 2011 20:54:42 +0000

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

Increasing your “G-cred” with Online Content — John Follis

admin — Fri, 28 Oct 2011 05:34:03 +0000

Host becomes guest as John Follis is interviewed by Nick May of Small Business Access. John discusses “G-cred” (Google Credibility) and how anyone can increase their G-cred by creating relevant online content about their product, service, business or their personal brand. Right click to download.

How Brands can Leverage Word-of-Mouth.

admin — Fri, 02 Sep 2011 04:32:54 +0000

Everyone loves word-of-mouth, but can it be measured? Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.