The Marketing Show with John Follis

From “Marketing 3.0″ talk – Part 5: “Facebook for Business”

admin — Tue, 09 Apr 2013 16:43:38 +0000

Executive Job Search — Paul Gumbinner

admin — Tue, 05 Mar 2013 05:33:37 +0000

Paul Gumbinner of The Gumbinner Company heads up the one of the nation’s preeminent search firms for advertising account management, media, and account planning. Paul discusses how the search world has changed and what candidates need to do to successfully navigate the search waters in one of the toughest job markets ever. Right click to download .mp3 file.

From Follis “Marketing 3.0″ talk: Part 4: “The 5 Key Areas of Marketing 3.0″

admin — Mon, 14 Jan 2013 19:50:21 +0000

From Follis “Marketing 3.0″ talk: Part 3 – Getting the Best ROI

admin — Thu, 13 Dec 2012 06:30:12 +0000

From Follis “Marketing 3.0″ Talk: “Making an Emotional Connection” (Apple Case Study)

admin — Tue, 30 Oct 2012 21:57:13 +0000

From Follis “Marketing 3.0″ Talk: “It’s Not just about Technology.”

admin — Sat, 29 Sep 2012 01:25:07 +0000

Why Real Relationships Rule in a Digital Marketplace – Brad Fay

admin — Tue, 07 Aug 2012 23:21:13 +0000

For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.

Right click to download .mp3 file.

Building Your Online Credibility — John Follis

admin — Tue, 31 Jul 2012 02:02:06 +0000

Whether your goal is a new customer, or new job, more than ever your online credibility is a key factor in your prospects’ decision making. That holds true for every service, institution, organization and professional who takes their career seriously. Whichever category you fall into there’s a list of ways to build your online credibility. There’s also a list of things that can detract from it.

Listen as John Follis presents to a crowded audience at the 2012 New York Small Business Expo on topics that include, Social Media, Facebook Pages, Content Marketing, Video, Blogs, LinkedIn, Twitter, Pinterest, YouTube, Google, Branding, and the value of “G-cred”.
Right click to download .mp3 file.

Reinventing Yourself and Your Career – Jennifer Jones

admin — Wed, 18 Jul 2012 01:13:38 +0000

Sometimes marketing involves keeping yourself marketable. Jennifer Jones is a great example of that. While many Baby Boomers find themselves struggling, Jennifer is thriving in a career that’s taken her through multiple job markets, and job titles. In the early 80′s it landed her at a Silicon Valley PR firm working on a little computer company called Apple. In this unique interview Jennifer shares her experience confronting an angry Steve Jobs and being a key part of the successful Macintosh launch. Today, she heads up Jennifer Jones & Partners, a premier Silicon Valley firm providing marketing advice and communications to tech and healthcare venture capital and private equity firms.
Right click to download .mp3 file.

“Marketing 3.0″ — John Follis talk at NY Business XPO / Javits Convention Center.

admin — Fri, 08 Jun 2012 18:48:47 +0000

John was recently honored to speak at the 2012 New York Business Expo held at the NY Javits Convention Center. His topic, “Marketing 3.0″ addressed the constantly evolving (and often confusing) marketing landscape. Addressing a packed hall John’s talk covered Social Media (Facebook, Twitter, YouTube, blogging, etc), traditional (advertising) and non-traditional marketing, mobile, QR codes, content marketing, PR, creating video, guerrilla marketing, branding (including personal branding), SEO, ROI, and the value of G-cred.

Through John’s innovative Marketing Therapy program, business owners from anywhere in the US can work directly with John to maximize the return on their marketing dollars. Play John’s talk below or Right click to download .mp3 file.