The Marketing Show with John Follis

Small Biz Marketing and Trends — Anita Campbell

admin — Wed, 01 Feb 2012 03:05:50 +0000

With 4 million readers of her Small Business Trends blog, publisher Anita Campbell is one of the country’s leading experts on small business. Anita explains why marketing is one of the biggest challenges for small businesses and what they can do to address it. She also explains why a successful effort requires a mix of both online and traditional media, even for businesses with limited budgets. Right click to download.

Talking Social Media with Talking Finger.

admin — Mon, 26 Dec 2011 19:36:42 +0000

As 2011 saw Online Marketing move into the #2 spot as Most Influential Media, Social Media continues to be the focus of conversion among business owners and marketing managers. At the same time the topic remains surrounded by confusion. This interview with Bill DeRosa of Talking Finger covers such Social Media topics as LinkedIn groups and custom Facebook business pages. Right click to download.

“Marketing 3.0″ with John Follis (Intro video clip)

admin — Fri, 11 Nov 2011 21:06:41 +0000

“Marketing 3.0″ with John Follis (Full talk)

admin — Fri, 11 Nov 2011 20:54:42 +0000

Marketing experts claim that it’s easier than ever to market your business. So, then why is it so damn confusing? In this podcast, nationally respected marketing thought leader, John Follis, answers that question and discusses the best way to market a business today and in the months to come. Right click to download full talk.

Increasing your “G-cred” with Online Content — John Follis

admin — Fri, 28 Oct 2011 05:34:03 +0000

Host becomes guest as John Follis is interviewed by Nick May of Small Business Access. John discusses “G-cred” (Google Credibility) and how anyone can increase their G-cred by creating relevant online content about their product, service, business or their personal brand. Right click to download.

How Brands can Leverage Word-of-Mouth.

admin — Fri, 02 Sep 2011 04:32:54 +0000

Everyone loves word-of-mouth, but can it be measured? Apparently, yes, according to Malcolm Faulds, Sr VP of Marketing at BzzAgent. BzzAgent gives marketers the ability to organize, manage and measure honest word-of-mouth while giving consumers (BzzAgents) a fun way to try new products and influence brands. Right click to download.

Mobile Marketing and the man behind the mega Marketing Success of “The Secret” – Dan Hollings

admin — Tue, 16 Aug 2011 04:33:02 +0000

This double-header interview starts with the story behind the marketing campaign that ABC.News has called: “The greatest case study of viral marketing ever done.” In 2006, “The Secret” became an international self-help phenomenon spearheaded by an online campaign generating a reported 40 million in sales. In this interview, Dan Hollings, the main man behind that campaign discusses how he’d market “The Secret” today. A Mobile Marketing evangelist, Dan shares why mobile is the current rage and then shares the secret to effectively marketing any product with savvy mobile marketing. Right click to download.

Word of Mouth – Dina Mayzlin

admin — Sun, 31 Jul 2011 01:19:17 +0000

Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.

PR in a Social Media World – Florence Quinn

admin — Fri, 01 Jul 2011 13:58:13 +0000

As media shifts to digital, how has that changed the PR world? According to Florence Quinn it’s still about great creative thinking. That philosophy has helped build Quinn & Company into one of the most successful PR firms in New York. Florence discusses the press-worthy “Best Job in the World” campaign that got job seekers to submit videos on why they should be hired. Right click to download.

Maximizing LinkedIn with Ana Quillinan

admin — Sat, 25 Jun 2011 02:42:21 +0000

You’re on LinkedIn. Great. But how effectively are you using it? “Not very” says Ana Quillinan who claims that 75% of users aren’t taking full advantage of the site. Listen to why LinkedIn — if used well — could be the best way to find a new job, new client, or new business partner. Right click to download.