Smart Networking – Liz Lynch

April 7th, 2010

Talk to any successful professional and they’ll tell you that networking is a key to their success. The question is: How do you network in a way that’s truly effective? Because while smart networking can propel a career and business, dumb networking is a time waster, and worse, a bad reflection on you. Which is why what Liz has to offer is worth listening to. Right click here to download.

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Speaker Services – Susan Levin

April 2nd, 2010

If you’re passionate about your business, product, or whatever you do, you’ll want to tell the world about it. Susan Levin’s company, Speaker Services, will help you do just that. Right click here to download.

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Virtual Assistance with Stacy Brice.

March 25th, 2010

Whether you’re needing a virtual assistant or looking to become one, AssistU founder Stacy Brice discusses the many nuances of the ever popular Virtual Assistance movement. Right click here to download.

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Is Lack of Loyalty really the main cause of business failure? Lerzan Aksoy says it is, tells us why, and explains what you can do about it.

March 17th, 2010

Do you know the leading cause of failure? According to Lerzan Aksoy it’s “lack of loyalty.” Top researcher, scientist and co-author of “Why Loyalty Matters” Aksoy discusses why every business needs to do a better job of creating brand loyalty and how they can do it.
Right click here to download audio.

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Effective Email Marketing with Constant Contact – Wendi Caplan-Carroll

February 26th, 2010

Have you considered having an email newsletter? Then get some great insight on email marketing strategies from the most popular name in the industry. Right click here to download audio.

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“Social Media and Creating Buzz” – Dave Kerpen

February 24th, 2010

Listen to this lively discussion as Dave talks about growing online relationships and establishing the trust and respect necessary for more successful business relationships. Dave and John discuss the ongoing challenges that business owners face regarding ROI, creating Facebook Fans, and why Google spent millions on a traditional Superbowl spot. Dave also discusses his humble beginnings as a popcorn vendor and how it set him on a course for his successful business today. Just don’t call him a social media expert. Right click this to download audio file.

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The New York Enterprise Report – Rob Levin

February 24th, 2010

ImageIn an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

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“Effective Email Marketing with iContact” – Bruce Vogel

February 12th, 2010

Email marketing (e-Newsletters, etc) claims to outpreform all other marketing strategies for best ROI (return on investment). Believe it? Hear Bruce from iContact explain why. Right Click to download

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A Textbook Case Study of “Successful Branding” – Marble Collegiate Church

September 15th, 2009

Marble_1_1How many churches can claim a promotional campaign that’s written up in Prentice-Hall’s Principles of Marketing? Just one… New York’s Marble Collegiate Church. Click to see the guerilla marketing campaign that involved a cost-efective media mix of outdoor posters, subway posters, mobile billboards, small space ads, a website, postcards, and an airplane banner with a unique message. The effort, now in its ninth consecutive year, has generated NYC buzz, national press and an over 30% increase in membership. Read and listen to what senior minister, Dr. Arthur Caliandro, has to say about the campaign and what prompted him to take a chance and make the investment.Download interview.

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Getting on Oprah – Nancy Slotnick of “Cablight”

July 25th, 2009

CabWant to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset. MP3 File

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