In an industry that’s facing tough challenges hear how this publication — targeting New York City small business owners — is competing with great content and savvy marketing. Rob Levin discusses “sales vs marketing” and his SEO strategy of Google ad words (vs an organic approach) using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred. Right click this to Download audio file

This entry was posted on Wednesday, February 24th, 2010 at 5:12 am and is filed under Entrepreneurship, Marketing / Business, Podcasts, Publishing / Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.