“Twitter for Business” with Karen Purves

There’s no question that Twitter has become one of the top social media platforms on the web. In the past year, no other has grown faster. And, contrary to the perception that Twitter is merely a lame reporting of one’s lunch menu or favorite Lady Gaga tune, to the social media savvy it’s become an integral and effective marketing tool IF used properly. So, how does one use Twitter most effectively for business? Listen …

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