Can it be measured? And, if so, how? MIT PhD, Dina Mayzlin, discusses her years of research on this important topic. Right click to download.

This entry was posted on Sunday, July 31st, 2011 at 1:19 am and is filed under Buzz, Market Research, Podcasts, Word of mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.